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Baseline Business Concepts

Principal/Owner: Andrew Wibrow

contact details:
	Baseline Business Concepts 28 Ann Street Stepney SA    5069 Australia
tel:	08 8363 6629
fax:	.
mobile:	043 232 8083
email:	baselinebusiness@bigpond.com
web:	www.baselinebusiness.com

Key Services Offered:
Business support and development for SMEs - particularly business planning, funding & grant submissions, export facilitation and relationship brokering.

Core Experience of Principals:
Most recent experience as General Manager for an International Sports & Leisure Facility Management company primarily responsible for growth & profitability through the establishment of new health club sites and exercise studios, driving membership sales growth, marketing, events and complex tender management. Extensive experience at delivering practical business advice & assistance to SMEs.

Highly effective at problem solving, mananging change, developing innovative sales & marketing strategies, restructuring & implementing new sales systems & processes, coaching and motivating sales professionals in highly compeitive and complex sales environments. Also experience at managing telemarketing campaigns, call centres, channel partners and distributor networks. Start-up experience in the UK during the height of the technology boom delivering e-commerce, business consultancy and executive recruitment services to a diverse range of SME businesses. Chairman & facilitator of boards, committees and joint venture agreements as well as developing & delivering numerous networking events, training seminars, trade show exhibitions & corporate presentations.

Qualifications:
Currently completing an MBA with a double major in Marketing Management and International Business, Graduate Certificate in Management, Diploma in Justice Administration. Attended courses in Leadership & Management, Presentation Techniques, Financial Analysis & Accounting, Consultancy Sales Management, Selling Techniques, Marketing, New Product Development, E-commerce, Export Facilitation, Franchising, TV & Corporate Presenting and Brief Writing.
Accredited Associate, Institute for Independent Business

Industry Sectors worked in:
Sports Leisure & Recreation, Manufacturing, E-Commerce & Technology, Professional Services, Executive Search & Selection, Government & Community, Economic Development, FMCG, Retail, Food, Export, Tourism.

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