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Dene Business Group

Principal/Owner: Ian Waterman

contact details:
	SEAFORD, East Sussex
tel:	01323 893 500
fax:	01323 893 500
mobile:	07966 190 606
email:	iwaterman@dene-business.co.uk
website:

Qualifications:
BSc (Hons) Chemical Engineering Graduate of the Institute of Export Dale Carnegie Management Seminar 20+ Years experience business to business sales and marketing of technology based products. Using field and telephone based sales teams, direct marketing, PR, advertising, catalogue and distribution channels.

Core Experience:
Identifying markets, business and marketing plans, sales team selection & building, forecasting, reporting & analysis of results and motivation & management of line managers. Sales & Marketing Director of a SME growing sales from £3 to 5 million in 3 years, profits from £30k to £460k in same time. Direct marketing using both post and email, catalogue production and planning (400 pages 20,000 copies twice per year), database marketing, database reporting using Crystal Reports, web site & internet project management, export sales and marketing, selection of new products both own manufacture and third party produced, press relations (PR) and advertising.

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