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Key Services Offered:
Business Support and development, particularly Business Planning
& Strategy, Cost Reduction, Marketing & Sales, Training
& Development.
Core Experience of Principals:
Senior Marketing experience in Multinationals and SME´s
in The Netherlands on A-brand level. Both in b-to-b and on b-to-c.
Also in Interim asigments. Broad experience on tactical and operational
level, sparring partner in strategic matters.Marketing Sales
Management. Development of Mission, vision and strategy. Sales
and Marketing plans, Brand (re)positioning,Product Marketing,
Marketing Communication, Housestyle change and implementation,
Business development, Product Introductions, Commercial Planning
& Control, Marketing research. Marketing- and Sales project
management.
Focussed on realising results, I am specialized in translating
(marketing) strategy into operation by defining clear, concrete
and tangible actions and solutions: building the "bridge"
(thus closing the gap) between strategy and operation vice versa.
Setting out worklines and enabling others to understand what
should happen are mayor points in my approach. As a person I
can be characterized as friendly and informal, extraverted and
communicative, loyal, great sense of responsibility, team player
wih strong emphatic sense, know how to get people enthusiastic,
involved and pragmatic. Languages: Dutch (motherlanguage), English,
Geman (only verbal)
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Qualifications:
Doctorate Business Econom University of Tilburg (degree in
marketing), NIMA C Marketing, various management courses, and
executive progams, Masterclass "Power of persuasion".
Accredited Associate, Institute for Independent Business
Industry Sectors worked in:
Fast Moving Consumer Goods (liquor, beer and spirits, fruit
and vegetables), Telecom (operator), Consumer Durables. Out-of-home
market, retail (food, gardencentres, DIY)
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