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Synova Consulting

Principal/Owner: Tom Symoens

contact details:
	Synova Consulting Ruitersweg 11 Keerbergen 3140 Belgium
tel:	+32 (0)474 988 360
fax:
mobile:	+32 (0)474 988 360
email:	tomsymoens@iib.ws tom.symoens@pandora.be

Key Services Offered:
Business Support and development.

Core Experience of Principals:
BUSINESS STRATEGY
Mission statement, positioning, business plan development.
SALES
Sales organisation, business development, sales operations, setting up distribution networks.
MARKETING
Marketing strategy, (re)branding, channel marketing, advertising & promotion, customer acquisition, pricing, internal communication, pricing.
RETAIL
Franchising, network development, operations management, retail branding, retail marketing.
CUSTOMER RETENTION
Satisfaction measurement, loyalty programs, customer relationship management.

Qualifications:
Master in Commercial and Financial Sciences with specialisation in International Marketing

Industry Sectors worked in:
Corporate & SME, Information Technology, Telecommunication, Automotive, Retail.

Extensive international experience -Europe, US, Japan both Business-to-Business and Business-to-Consumer

Languages: Dutch, French, English

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