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Cognosco Ltd

Principal/Owner: Dan Shaw

contact details:
	Cognosco Ltd Tangley Cottage Worplesdon Road Guildford Surrey . GU3 3RR UK
tel:	01483 233219
fax:
mobile:	07703 318 902
email:	dan.shaw@cognosco.ltd.uk
website:

Key Services Offered:
Principally interested in managing Sales and Marketing assignments for nearly any business. Really love researching, planning and setting up effective new sales or business marketing systems from scratch.

Core Experience:
Senior Sales and Marketing manager ­ with 18 years experience delivering business solutions via a broad range of sales related jobs including sales management, sales consultancy, training, market analysis and customer marketing.Able to identify sales and marketing problems and opportunities, prepare broad ranging strategy and plans and successfully implement solutions

Skill sets .... Sales, National Accounts, Account Management, Sales Management, Head of Sales Department, Executive Management Team, Van Sales, Prospecting, Blue Chip Company Trained, Contractual Negotiation, Setting up sales force from scratch, Salesforce incentives, Trade Communication, Management of Change, Sales Training, Coaching, Impulse food sales, Independent Retail Sector sales, FMCG Supply Chain, Foodservice Industry and Supply Chain, Multiple Grocers, Cash & Carry, Wholesale, Convenience and Impulse, Pubs, Filling Stations, Buying Groups, Warehouse Clubs, Vending Companies, Project Management, Vendor Management, Route to Market Planning, Customer Marketing, Channel Marketing, Trade Marketing, Marketing Planning, Trade Advertising, Market Research, Continuous Research, Market Analysis, Exhibitions, Database Marketing, Test Marketing, Database Management, Direct Marketing, Business to Business, Financial Sector, Telecom Sector, Hotel Sector, Call Centres, Snack Foods, Biscuits, Cake, Soft Drinks, Alcoholic Drinks, Direct Sales, Partner Management, CRM, Third Party Salesforce Management, Outsourcing, SME's, Niche Market Strategy, Mass Market Strategy, Customer Branded Products, Reporting, Key Performance Indicators (KPIs), Forecasting, Computer skills include MS Office, Lotus Smartsuite, Paradox, HTML, FastStats, e-Learning applications.

Qualifications:
Diploma in Marketing, Croydon College 1988 BSc - Geophysical Sciences, University of Southampton 1980 4 'A' levels (Economic Principles, Maths (Pure and Applied) and Physics) 1977. Accredited Associate, Institute for Independent Business.

Thoughtful, highly numerate, able to assimilate and manipulate detail, good communicator (including listening), broad range of blue chip company sales related skills, computer literate, financially and commercially aware, supportive and empowering management style.

Industry Sectors worked in:
Fast Moving Consumer Goods (FMCG) especially food & drink and associated routes to market, Business services including database marketing and e-Learning solutions for Finance and Telecoms sectors.

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