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Act! Oostrom Advies

Principal/Owner: Dre Oostrom

contact details:
	Act! Oostrom Advies K Botici 1483 / 8 Vrsovice Prague 101 00 Czech Republic
tel:	+420 737 266 266
fax:	.
mobile:	+420 775 184 588
email:	andreoostrom@iib.ws andre@oostrom.nl
web:

Key Services Offered:
Business support and development.

Core Experience of Principals:
Advertising; Advertising Agency Contract Negotiation; Direct Marketing; International Project Management; Market Research; Market Segmentation; Marketing; MarComms; Marketing Communications; Marketing Plans; Marketing Strategy; New Product Development; Product Development; Product Launches; Sales Forecasting; Sales Promotion; Targeted Promotions

Marketing - General; Advertising; Promotions - Consumer and Trade; Merchandising and In-store Marketing; Sponsorship Selection and Evaluation; Sales Cycle Planning - Process Development and Implementation; Brand Management; Brand Plans; Brand Positioning - including Positioning Development and Re-positioning; Brand Strategies; Communication Strategies; Media Strategies; Sales Forecasting; Brand / Product Profitability; Brand Performance Evaluation; Brand Portfolio Strategies; Brand / SKU Rationalisation - Portfolio Destination and Brand / SKU Migration Strategies; Marketing Management; Marketing Strategy; Marketing Research Management; Management of Advertising Agencies; Management of Research Agencies; Advertising Agency Pitches; Media Buying Agency Pitches; Briefing and Evaluation of Creative Advertising and Marketing Concepts; Evaluation of Effectiveness in Marketing Communication; ECR/ Category Management Platform; Management and Implementation of Product Development Processes; Management and implementation of Sales, Marketing and Operations Planning Processes; Horeca / Out-of-Home Strategies; Brand Image Stores / Brand Outlets / Flagship Stores; Marketing in Australia, Zimbabwe, Czech Republic and Pakistan as well as The Netherlands / Holland.

Qualifications:
Nederlands Instituut voor Marketing - level C (Dutch equivalent to DipM by the Chartered Institute of Marketing). Hoger Economisch en Administratief Onderwijs - Major in Commercial Economics (BA in Marketing). Accredited Associate, Institute for Independent Business.

Industry Sectors worked in:
Homeopathy; Over-The-Counter OTC Pharmaceuticals; Tobacco; Cigarettes; RYO; Roll-your-own; Papers; Consumer Goods; FMCG. Companies: BAT / British American Tobacco; Imperial Tobacco Group; VSM Geneesmiddelen; OP Papirna; Trierenberg Group; Marketing Consultant at Dimarxx; Delfort Group; Rolling Papers.

Extremly fluent in English and Dutch. Fluent in German and conversational French. Originally from Holland - currently based in the Czech Republic.

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