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O'Brien Business Consulting Inc.

Principal/Owner: John  O'Brien

contact details:
	O'Brien Business Consulting Inc. 8623 Minstrel Place Victoria B.C.    V8L 5C8 Canada
tel:	250 655 6704
fax:	250 655 6704
mobile:	250 589 2442
email:	johnobrien@iib.ws jobvict@shaw.ca

Key Services Offered:
Business development and marketing. Adding value and attracting investment. Exit plans.

Core Experience of Principals:

BUSINESS DEVELOPMENT: Overall general business assessment to identify resources, drivers and comptencies needed to deliver the desired results for shareholders, employees and customers.

STRATEGIC PLANNING: Practical knowledge and experience gained in major and small companies to design a long term strategy to achieve stretch goals and objectives, including private owner Exit strategies.

ORGANIZATIONAL CHANGE: Vision and Mission planning, objective setting, crafting suitable programs and methodology to effectively impliment, obtain "buy-in" and measure success throughout the organization. Has been an effective change leader in many countries, respects diversity and cultural differences in each organization.

MARKETING: Complete marketing plans and Go-To- Market strategies. On time cost effective delivery of products/services from concept through to consumer/end user. Channel marketing & brand building strategies, intimate knowledge of global "Big Box" operators such as WalMart, Hyperama, Makro, Costco,and Home Depot. PR programs, advertising planning, media selection and promotions. Trade and product management activities. Pricing for Profit.

MARKETING in EMERGING MARKETS: developing business relationships and execution of realistic objectives;

STRATEGIC PARTNERING/JV's, hands on experience negotiating with business leadrs, government officials and regulatory bodies.

Qualifications:
A Senior International Business Executive; ex CEO,VP,GM of major companies (Whirlpool Corp, General Electric, Walker Bay Boats) with a significant record of achievement in business development, organizational change management,strategic planning, marketing, sales and profit generation.

Industry Sectors:
International Business: Consumer Goods, furniture, appliances and electronics, manufacturer/wholesale and retail. Marine Industry - manufacturing & distribution (domestic and export). Hotel, Hospitality and Restaurant operations and advisor. Building supply manufacturer, wholesaler and retailer, kitchen cabinet design & installations.

Willing to help internationally and may undertake overseas assignments. I have lived in many countries and understand the need to recognize cultural differences in making foreign businesses a success.

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