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ADM Associates

Principal/Owner: Deepa Muttukrishnan

 

 

contact details:
  ADM Associates
5 Greenbank Road
Watford
Hertfordshire    WD17 4JJ
UK
tel: 01923 351846
fax: .
mobile: 07507558419
email: deepamuttukrishnan@iib.ws
deepa_shiva2001@yahoo.com
web:  

12-08-07

 

 

Key Services Offered:
Business support and development - particularly finance and marketing.

Core Experience of Principals:
FINANCIAL MANAGEMENT
1. Developing Financial Models - pricing models and revenue models.
2. Developing Business Cases for new products and services.
3. Preparing Annual Budget and Plan, including associate presentation media, documentation and financial analytics and metrics to support Management and Board endorsement and approval.
4. Preparing cash flow forecast and cash budget.
5.Reporting/Developing monthly and quarterly balanced scorecards for the group, departments and individual employees measuring performance against agreed targets.
6. Conducting quarterly portfolio review meetings to assess the progress of the projects, identify problem areas and take corrective measures if necessary.
7. Developing business plans and corporate plans for start-up ventures and entities in need of loans for expansions.
8. Carrying out variance analysis on a monthly/quarterly basis to identify weakly performing businesses & to aid appropriate action.
9 Advising the start-up organisations on maintaining basic financial management records.
10.Performing investment analysis on new investments.
11.Performing debtors age analysis monthly/quarterly.
12.Training non accountants on basic accounting/financial management.

MARKETING
13. Performing market researches.
14.Preparing sales analysis & customer analysis reports on various products and services.
15.Preparing interdepartmental sales forecasts.
16.Carrying out customer profitability analysis on a periodical basis.
17. Presenting sales performance and customer profitability analysis to the management on a monthly basis.
18. Preparing marketing plans for new products/services.
19. Aiding organisations to develop mission statements and objectives.

 

Qualifications:
Associate Member of the Chartered Institute of Management Accountants (ACMA), Associate Member of the Chartered Institute of Marketing (Dip M. ACIM), Master's in Business Administration (MBA). Accredited Associate, Institute for Independent Business.

Industry Sectors worked in:
Financial Services, Conglomerates, SMEs, Manufacturing and Services.

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