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ManagementKonsulenterne aps

Principal/Owner: Henrik Mortensen

contact details:
	ManagementKonsulenterne aps Ranunkelvej 14 Gentofte Copenhagen DK-2820 Denmark
tel:	+45 39 65 55 22
fax:	+45 39 65 58 22
mobile:	+45 29 41 17 95
email:	henrikmortensen@iib.ws hsm@manakon.dk
web:	www.manakon.dk

Key Services Offered:
Business support and development.

Core Experience of Principals:
General management tasks such as business strategy / strategic planning, setting objectives, missions and visions, organisational structure, positions profiles, employee recruitment / hiring and firing, employment contracts, personnel management, appraisal systems, personnel stress management, change management, business development, business planning, business plans, budgeting, forecasting and corporate reporting.

General sales management and marketing management tasks such as overall sales and budget responsibility, sales forecasting, sales planning, sales recruitment, marketing strategy, marketing plans, market segmentation, setting objectives, long term product planning and marketing campaign strategies.

More specific sales and marketing tasks such as completing actual direct sales, establishing, building and maintaining distributor/reseller/dealer networks, wholesale sales, contract negotiation (both end customer and distributor/reseller/dealer agreements), customer and reseller contact, systematic order-giving sales approach (SPIN selling), sales training and sales force coaching, sales follow up, creating sales presentation materials, product management, product launches and launch planning, market analysis, market research and competitor analysis, marketing communications (MarComms) planning and development, targeted promotions, corporate identity creation, branding, advertising (coordination, text writing, proof reading and selecting media), direct marketing and database marketing campaigns, event management, seminar, conference and exhibitions planning and coordination, brochure production (concept creation, coordination, text writing and proof reading), public relations, press contact, press meetings, press releases (content definition, text writing, proof reading, distribution to database of editors), channels marketing, copywriting, newsletters, Internet marketing, web home page content (sub-page structure definition, text writing, coordination), telesales and telemarketing.

Financial tasks such as grants and loans, systematic search for available grants, grant applications (project definition, structuring, writing, submitting), including EU-grants, budgeting, cashflow planning / projections, profit and loss statements, balance sheets, accounting software systems, bookkeeping etc.

Other practical experience includes the product development process, project management, project management tools, project reporting and project presentation, small business development, website consultancy, business translations (English to Danish and Danish to English) and systematic search for new premises.

Qualifications:
Bachelor of Commerce in Sales and Marketing ("HD Afsætningsøkonomi") from the University of Commerce in Copenhagen and Master of Science, Electronics Engineering ("Civilingeniør") from the Technical University of Denmark. Accredited Associate, Institute for Independent Business.

Industry Sectors worked in:
Mainly in the information technology (software and hardware) and telecommunications sector such as Compaq Computer, Microsoft Corporation, Intergraph Computer Systems, OM Technology and GN Telematic (part of the GN Great Northern Group). Also earlier experience as independent Business Advisor in the fields of sales and marketing of high tech products such as IT and electronics.

Languages: Fluent English. Reasonable knowledge of and use of German, French and Swedish.

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