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Key Services Offered:
Business support and development.
Core Experience of Principal:
25+ years at senior management level, including owner/managing
director. Primarily involved in B2B enterprises and government
contract work/tenders. Strategic marketing includes public relations,
direct mail campaigns. Franchise experience in establishing site
and territory locations for pharmeceutical, electrical wholesaler/retailer
organisations, well known food outlets and manufacturing companies.
Experienced in providing psychographic (psychographics) and demographic
(demographics) analysis based on company profile data compared
to 'norm' data and creating databases to develop that profile.
Business planning and marketing strategies. Advocacy at Government
level (lobbying). Seminar and workshop for personal communications
and development. Public speaking and public relations advocacy
work.
Lateral thinking / analytical / researching skilled. Has excellent
negotiation and mediation skills and is experienced in managing
multi-million dollar budgets. Negotiated sponsorship relationship
wth Australian Olympic Commision for 1996 games. Very able cross-marketer
in B2B arena. Has presented papers at conferences and published
on business subjects.
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Accreditations and Qualifications:
LLB, BA, B.Bus, M. App. Sc. Accredited Associate,
Institute for Independent
Business (AInstIB).
Industry Sectors worked in:
Franchise and Territory management. Transport and
mapping GIS / GPS systems. Much work done with government agencies
in planning and implementation of plans within state/territory
areas and forward planning development using ABS data.
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