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For Marketing Matters
Helping Small Business Make A Big Impact

Principal: Mary Honan



contact details:
  For Marketing Matters
97 Saw Mill Road
North Andover
MA   01845
tel: 978-794-3052
fax: .
mobile: 781-718-3862
email: mhonan@formarketingmatters.com
web: www.formarketingmatters.com


Key Services Offered:
For Marketing Matters works with small and mid size companies to develop and maintain a strong, clear and meaningful value proposition that is fully integrated into a company's operations ranging from hiring decisions to sales, operations and service. Marketing is not a discretionary function in an organization - it is at the core of a company's essence and is a critical success factor from day one of an organization being formed. For Marketing Matters brings critical strategic marketing thinking to those organizations that often lack marketing expertise or at best, are limited to having tactical marketing resources.

Core Experience of Principal:
Passionate about driving measurable results - loyal customers, increased sales and profits; Marketing is the core of one' business - the heart and soul of who you are and what you represent. I have deep experience in all aspects of marketing (research, strategy, segmentation, direct marketing, analysis, campaign planning, integration with sales) and I work with my clients to leverage what exists, build a strong foundation and execute for measurable results. Action-oriented and pragmatic to strengthen your business and drive results. For Marketing Matters...especially in a tough economy.

Key experience areas include: marketing planning and phased execution; marketing strategy with pragmatic plans and measurable results; start with building a solid foundation including a core value proposition and a strong brand identify; coordinate ALL components for an integrated, focused effort. (sales kits, targeted lists for business development, marketing collateral, messaging, web content, etc.) B to B, B to C


Qualifications & Accreditations:
SOMWBA, Certified WBE Women Business Enterprise.
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Industry experience including investments, securities brokerage (formerly had Series 6 and 63 licenses), hospitality, life sciences, commercial and retail banking, software.

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