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Key Services Offered:
For Marketing Matters works with small and
mid size companies to develop and maintain a strong, clear and
meaningful value proposition that is fully integrated into a
company's operations ranging from hiring decisions to sales,
operations and service. Marketing is not a discretionary function
in an organization - it is at the core of a company's essence
and is a critical success factor from day one of an organization
being formed. For Marketing Matters brings critical strategic
marketing thinking to those organizations that often lack marketing
expertise or at best, are limited to having tactical marketing
resources.
Core Experience of Principal:
Passionate about driving measurable results - loyal
customers, increased sales and profits; Marketing is the core
of one' business - the heart and soul of who you are and what
you represent. I have deep experience in all aspects of marketing
(research, strategy, segmentation, direct marketing, analysis,
campaign planning, integration with sales) and I work with my
clients to leverage what exists, build a strong foundation and
execute for measurable results. Action-oriented and pragmatic
to strengthen your business and drive results. For Marketing
Matters...especially in a tough economy.
Key experience areas include: marketing planning and phased
execution; marketing strategy with pragmatic plans and measurable
results; start with building a solid foundation including a core
value proposition and a strong brand identify; coordinate ALL
components for an integrated, focused effort. (sales kits, targeted
lists for business development, marketing collateral, messaging,
web content, etc.) B to B, B to C
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Qualifications & Accreditations:
SOMWBA, Certified WBE Women Business Enterprise.
Accredited Associate, Institute
for Independent Business (AInstIB).
Industry Sectors worked in:
Industry experience including investments, securities
brokerage (formerly had Series 6 and 63 licenses), hospitality,
life sciences, commercial and retail banking, software.
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