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Key Services Offered:
Creativity: 12X more ideas than brainstorming. More
Persuasive sales/marketing messages. Developing major, sustainable
competitive advantages. Strategy that works. Macro innovation:
harnessing megatrends to create really big ideas.
Core Experience of Principals:
General management, brand management, advertising,
sales: Procter & Gamble (16 years senior leader/executive)
and the Gallo Winery (VP marketing, 10 years) Management and
Leadership: teaching at Arizona State University's school of
management (full time 2 years, part time 4 years), upper level
management and leadership courses, very high student ratings.
Creativity: first licensed consultant to use the Eureka Ranch
(America's #1 inventing company) inventing process that generates
12X more ideas than brainstorming. Leadership Insights: author
of three business books published by major companies with a fourth
completed. Science of Persuasion: highly skilled at using this
science driven by Merwyn Technology to create the most persuasive
marketing, advertising and sales messages that are often 2X more
persuasive than a client's current message. Innovation: focus
on macro innovation (culture: both national and company) and
existing and emerging megatrends. Executive Coach: focus on owners
and company presidents
I love solving problems, optimizing opportunities, focusing on
strengths instead of weaknesses, integrating multiple proven
elements to produce BIG ideas, being empathetic and constructive,
and working collaboratively to do good.
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Qualifications:
President/founder of own 8 yr. business, Procter &
Gamble sales, advertising/brand management,, senior executive,
Gallo Winery VP marketing, Arizona State University, school
of management, global management courses; Author of 4 books;
Executive coach. Accredited Executive Associate, Institute for
Independent Business.
Industry Sectors worked in:
Companies With More Than One year of Direct Experience:
Consumer products, image dependent products, retail (varied and
extensive), technology, software, recreation, service, creative,
advertising, restaurant, hospitality, agricultural, manufacturing
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