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Key Services Offered:
Business support and development.
Core Experience of Principals:
Highly technical background in Electronics and IT
supported by a strong business knowledge through the Marketing
development programmes at Harvard and the General Management
programme at Insead. Key words and Skills; Business Development
in both Strategic and current activity, Business Needs and Assessment,
Business Planning and Business Plans, Business Strategy and Strategic
Development, Marketing Strategy and Plans, a full audit of current
situation and setting up the key activities to plan for the future.
Import/Export, International Business, Channels Marketing and
the development of Routes to new Markets, Direct Marketing and
all Marketing mix including Public Relationships, Advertising,
Pricing, Product Development, Market Research and Sales promotion,
European Business and Distribution Channels including development
programmes, Sales Management, including Sales Policies and Planning,
Commercial Proposals, Contract negotiations, Customer Profiling,
Customer Services. General Management, Change Management, Business
Process re-engineering, Organisational development, Executive
Development, Training, Performance improvement, Development and
coaching, Recruitment.
A Financially Astute Entrepreneur and Business developer with
over 20 years as a Senior VP/Director Executive level positions
in Sales, Marketing and General Management positions for Pan
European and USA organisations. A former CEO of a UK/USA Company
with substantial experience in Strategic Planning at Board level,
who has achieved major results in Sales growth and Market Share,
through the successful implementation of new Sales Strategies,
new Markets and Channel Development, Creative Marketing programmes,
innovative new products design and organisational changes to
achieve performance targets.
As a former President and CEO of a number of companies I am highly
skilled and motivated to provide a board range of Knowledge and
Experience to the SME market through my own firm ARD UK. With
key focus on; Strategic planning and Business Development; Diagnostic
Business health check, Developing Business Strategies and Business
Plans, Improving Business Performance and Competitive their Edge
Sales and Marketing Increasing Sales Acceleration through, improving
Sales team performance, increasing the Customer Base, improving
lead Generation and Qualification processes, evaluating Export
potential, evaluating Routes to Market and Channel Development.
Developing and implementing a Marketing Strategy that may include,
improving Price and Margins, developing Sales Incentives and
Motivation Programmes, Researching New Markets, Product Development,
implementing Corporate Awareness programmes, improving the effectiveness
of the Market material and Sales tools.
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Qualifications:
Accredited Associate, Institute for Independent Business.
Industry Sectors worked in:
Developed a series of Pan European and USA Networks
of Channels and Routes to Market for a number of products in
the IT and Electronics Industry, apart from opening sales directly
into market sectors such as the Finance sector, Manufacturing,
Telecommunications, Defence, Retail, Industrial Control.
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