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Penlon Consultancy BV

Principal/Owner: Peter de Koo

contact details:
	Penlon Consultancy BV Laan van Biel 14 Almelo (OV) 7607 PP Netherlands
tel:	+31 546 850 676
fax:	+31 546 454 794
mobile:	+31 646 060 236
email:	pdekoo@penlon.nl

Key Services Offered:
Business Support and development.

Core Experience of Principals:

• General Management, (100 FTE's)
• Product Group Director (75 FTE's)
• Sales & Marketing Manager (25 FTE's)
• Focused Product Unit Manager (35 FTE's)

Coaching / supporting: DMO or CEO during the transfer of family owned companies into new environments, the support of the next management team, etc.

Business Strategy ­ Market Development: Business Plan: Strategic Plan Develop and lay down: Vision, Mission Objectives. Marketing Plan: Market research: Potential, market share, Analysis competition SWOT analyse: Key Success Factors (KSF), Qualifiers & Differentiators, Performance indicators (PI), Performance measurements (PM) + mile stones. Develop Strategies: Markets, segmentation / niches, distribution channels, pricing structure, Port folio & life cycle management, Margin improvement. Financial plan: Cash flow improvements, Investments, reporting system, time table.

R & D, Innovation ­ Product Development: Product research & development, Product / application extension, VE ­ VA support, Compilation project group, project leader, internal participation.

Operation Improvement: Continuous improvement / Kaizen: 5 S (house keeping), Kanban / Supermarket, One Piece Flow / Poka-Yoke, SMED, Value stream mapping (VSM), Make or buy, Quality improvement: FMEA, TQM

Qualifications:
HTS, Amsterdam Zuid, The Netherlands, Mechanical Technology

IMEDE, Lausanne, Switzerland, Sales & Marketing Management

INSEAD, Fontainebleau, France, Finance for non-financial Managers

Accredited Associate, Institute for Indpendent Business

Industry Sectors worked in:
High Performance Engineering Thermoplastics ( Production, Innovation, Sales & Marketing, Resaech & Development)

Automotive Products ( Tier 1 & 2 suppliers)

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