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Day One Business Services

Principal/Owner: Sarah Day

contact details:
	Day One Business Services 14527 Moonlight Hill Road Minnetonka MN   55345 USA
tel:	952.938.3435
mob:	612.963.6257
email:	sarahday@iib.ws sarah.day@briansarahd.com

Key Services Offered:
Business support and development.

Core Experience of Principals:

• Marketing management
• Product management
• Product marketing
• Sales management
• Advertising
• Corporate communication and image building
• Business development
• Business cases
• Marketing communications
• Public relations
• Direct marketing
• Lead generation
• Corporate and product branding
• Creative brainstorming
• Staffing
• Teambuilding
• Primary and secondary market research
• Client satisfaction surveys and measurement
• Perception studies
• Software marketing
• Telesales
• Contact management
• Data and software licensing
• Client advisory councils and user group meetings
• Conferences, trade shows, meetings and other events.

Qualifications:
Over 18 years of experience managing sales and marketing in a business-to-business environment. Turned around unprofitable business unit in six months by reducing sales expense and increasing average monthly revenue by 47%. Introduced new technologies for cost savings, productivity improvements.

Established budgeting and project planning process. Successfully combined teams from four lines of business and three locations into one high-producing department. Managed large client and prospect relationships. Conducted primary research, wrote business cases, specified and introduced new product offerings.

Directed development and rollout of corporate branding initiative. Led corporate image-building campaign to reestablish market credibility after high-profile legal issues, very negative press coverage. Introduced targeted vs. mass direct marketing for lead generation, significantly reducing mailing costs and increasing response rates by 300% in a mature market.

Reengineered client satisfaction survey process increasing response rates by over 400% while decreasing cost per completion by over 50%. Produced marketing intranet site to provide sales and organizational support. Created revenue-producing Internet service that received a four-star rating from Yahoo, high-profile consumer press.

Managed business-to-business and business-to consumer publications business unit, increasing annual publication sales by 10% in a mature market. Reduced cost of producing publications by utilizing new technologies, increasing product profit margins by 10%.

Industry Sectors:
Business process outsourcing, automotive, publishing, software, insurance.

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