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Key Services Offered:
General business solutions, marketing and sales experience, executive
mentoring and coaching.
Core Experience of Principals:
Various Sales Posts - Gilbeys of Ireland 1970's Brand Manager
- Gilbeys of Ireland 1980 to 1983 Regional Manager - Baileys
Irish Cream 1983 to 1994 Regional Director - Heublein International
1994 to 1998 Commercial Director - Babco Europe 1999 to 2000
Founder + Director - Brinkman Beverages Ireland Ltd 2000 to 2004
Comprehensive Sales and Marketing skill set from basics through
to Board level. Includes being involved in own company and creating
and launching brands from concept. Key Skill Sets:-
- Marketing and Sales with focus on Brand/Business Development
- Strategic Development (with Marketing focus)
- Products Focus - Liquor Industry - Mainly Wines and Spirits
- Business Coaching and Strategy Implementation
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Qualifications:
B.A., Business and Politics, Trinity College, Dublin Business
Coaching, Ignite, Dublin. Accredited Associate Institute for
Independent Business. Pharos Management and Leadership Coaching
Programme.
Industry Sectors:
Huge Liquor Trade experience particularly in Wines and Spirits
with a particular empahsis on international marketing and brand
development. - Geographic experience is spread throughout both
Western Europe (UK, Ireland, France Spain Italy,Holland, Scandianavia,
Greece, Turkey) and Eastern Europe (Czech, Slovakia, Yugoslavian
States, Russia, Poland, Hungary, Romania, Bulgaria,Ukraine) as
well as throughout the Middle East and Africa. Have also done
some business in India and the USA. - Key Highlights of my career
included launching and developing Baileys Original Irish Cream
in 25 markets from France through to South Africa. I was also
a member of the Strategic Brand Revision Team to reposition Baileys
for the 1990's. I have been involved as a Shareholder / Director
in 2 companies since to set up new innovative spirit brands for
international and national development and distribution. - Since
my liquor industry career I have been involved in marketing and
strategy consultancy in Drinks, IT, Food, Leisure, Advertising,
Auto, Building, Furniture and Services. - Having been involved
in helping SMEs and colleagues in my main career, I have developed
an interest, and gained a number of qualifications, in Business
Coaching.
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