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Lighthouse Advisors

Principal: Michael Cruz

contact details:
	Lighthouse Advisors 693 Ridge Road Queensbury NY     12804 USA
tel:	518.798.8704
fax:	518.338.0301
mobile:	518-480-5680
email:	mcruz@MyBusinessFriend.com
web:	www.MyBusinessFriend.com

Key Services Offered:
Sales, Marketing, Operations, High Tech, Services, Human Resources, Recruiting.

Core Experience of Principal:
SALES - quota setting, compensation, sales team effectiveness;

MARKETING - setting sales pitches, developing sales tools, identifying markets;

OPERATIONS - call centers, metrics development, team building;

HIGH TECH;

PROFESSIONAL SERVICES- Law Firms, engineering firms;

HUMAN RESOURCES & RECRUITING

Qualifications & Accreditations:
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
HR, High Technology, Services Businesses

Mr. Cruz leverages 30 years of management experience to guide business owners through growth and to effectively achieve their unique value proposition. Mr. Cruz brings specific expertise developing winning business strategies and building strong brands in the consulting services, enterprise software and electronic commerce markets. Mr. Cruz has held a variety of executive roles especially in sales and marketing management positions, where he was responsible for sales and strategic business development initiatives. He has held General Manager and P&L responsibility for several organizations. In these roles, he has been a frequent speaker at HR, procurement and knowledge management conferences.
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