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Cambridge Business Associates Ltd

Principal/Owner: Peter Clark

  

 

contact details:
  Cambridge Business Associates Ltd
St John's Innovation Centre
Cowley Road
Cambridge
CB4 0WS
tel: 01279 850 723
fax: 01279 851 802
mobile: 0781 574 5712
email: peter@cba-uk.org
website: www.cba-uk.org

 

Qualifications:
ONC in Business Studies (credits in all subjects)

Core Experience:
SALES & MARKETING MANAGEMENT:
Heading sales teams in b2b and b2c service companies; national and international head office and regional marketing roles; directing account teams in marketing services agencies
STRATEGIC BUSINESS DEVELOPMENT:
Strategic development of new sectors & new products/services. Financial forecasting, marketing planning & implementation.
CORPORATE EVENT MANAGEMENT:
Creating concepts for national and international product launches, promotional events, conferences, hospitality programmes & celebrations. Directing project teams through all stages of planning and management.
ADVERTISING & PROMOTION:
Handling international consumer & trade advertising programmes; directing public relations & direct marketing campaigns; sales promotion agency development.

  Industry sectors worked in:
Experience of customer service, sales & marketing management in the printing, airline, travel & hotel industries. Business development & senior management roles in agencies providing corporate clients with conference & incentive travel, event management, performance improvement & sales promotion services.

Creative, effective communicator & presenter.

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