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Key Skill Area:
Strategic Marketing
Qualifications:
BA (Hons) Business Studies with a quantitative bias
key modules included Finance, Statistics and Operations
Research.
Core Experience:
Marketing planning;
Corporate ID development;
Brand development;
NPD - Product launches;
Sales promotion;
DM (Direct marketing);
DR (Direct response) advertising;
Web-site build;
On-line and new media campaigns development; Affinity group marketing;
Media planning and buying;
POS development and buying;
Print buying;
Market research briefing;
Focus group facilitation;
Internal and external communications;
Staff incentives & motivation;
Corporate, brand and product literature development and premium
sourcing.
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Industries:
B2B and B2C. Actual sector experience includes: Financial/Insurance:
RAC, Europ Assistance and Travelex; IT: ElectraLink and INS (now
Cable & Wireless); Legal/Publishing: Butterworths, Lexis
Nexis and Solicitors' Services; Brewery/Drinks: Greene King,
Bollinger (Trade), First Drinks (Amarula) and Canard Duchene
(On-pack); Sport: Umbro; Telecommunications: Telewest Communications
and Construction: TradesmanLink (now buildingwork.com). More
historical sector experience includes: Retail: BAA (Duty Free),
Allied Carpets and Woolworths; FMCG: Burger King, SKB (Ribena),
Parmalat, Quaker Oats (Sugar Puffs) and Allinson's Flour; Travel:
Brittany Ferries and Sealink; Tobacco: Gallaher Limited and Gallaher
International (Silk Cut) and Charity: Variety Club of Great Britain
and RNIB.
Key Services:
A 'virtual' Integrated Marketing Communications Agency
is just a phone call away with a network of freelance designers,
Mac artworkers, traditional, web and new media creatives and
print resources also available as required.
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