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BCM Quocom

Principal/Owner: Bryn Bazzard

contact details:
	BCM Quocom London WC1N 3XX UK
tel:	01558 685265
fax:	.
mobile:	07880 602488
email:	bryn@bazard.com

Key Services Offered:
Advertising, Channels Marketing, Database Development, Database Marketing, Direct Marketing, Internet Marketing, Market Analysis, Market Research, Market Segmentation, Marketing, MarComms, Marketing Plans, Marketing Strategy, Media Marketing, Statistical Services, Strategic Planning, Targeted Promotions.

Core Experience of Principals:
Marketing Communications covering:

• Brand Strategy
• Communication Planning
• CRM & Direct Marketing programme development
• Media Planning/Buying
• Managing marketing services businesses
• Campaign Analysis
• Developing marketing planning tools
• Database/research segmentation
• Predictive modelling (using SAS etc.)
• Marketing Database development
• Home-based Contact Centres
• Training, including teaching CIM Diploma

Based in London and South Wales - willing to travel.

Qualifications:
University:
MSc Computer Modelling, University of London
BSc (Hons) Physics, University of Sheffield

Professional Skills Courses:
- Consultative Selling
- Facilitation Skills
- McDonald's Marketing Planning at 'Hamburger University'
- Correspondence Analysis
- Data Mining and Neural Networks.

Industry Sectors worked in:
MDO for over 10 years, with clients in UK, US and Asia Pacific, providing services from Brand Strategy through to running one of the UK's largest Marketing Databases. Clients have included, AIG, BT, Carphone Warehouse, Club Med, Freemans Catalogues, Heinz and John Lewis.

Previously worked as Regional Director, Ogilvy & Mather Dataconsult Asia Pacific (winning 1995 Diamond Echo) and Media and Strategic Planning Director, DDB Singapore. Also worked in London for Ogilvy, Craik Jones, The Henley Centre, Harte Hanks and Telmar.

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