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ArmfieldGroup, Inc.

Principal/Owner: Lee Armfield

 

 

contact details:
  ArmfieldGroup, Inc.
9403 NW 36th Court
Coral Springs
FL       33065
USA
tel: 954.695.5122
fax: 954.255.5270
mobile: .
email: lee@armfieldgroup.com

 

Key Services Offered:
Business Support & Development - particularly in publishing, printing and marketing.

Core Experience of Principals:
A member of the core group of entrepreneurial leaders who took a promotional concept and built it into the largest publisher of custom newsletters in the North America. During initial assignment assumed full responsibility for the design, creation and preparation for all client publications. Recruited, trained, and supervised growing staff of artists, designers, and print production specialists. Led company's early conversion into state-of-the art desktop publishing hardware/software resulting in improved turnaround times and reduced staffing costs. Expanded role included supervision of pre-press, printing, binding, and fulfillment activities with staff of 75 employees and $12 million annual budget. Executed company's move to new 50,000 square foot industrial facility; oversaw the acquisition and installation of both web and sheet fed multi-color printing presses; supervised transition to all digital pre-press operation; reduced printing production turnaround time by 25%; improved gross margin from 59% to 67%; established and supervised network of outside printing vendor/partners in Chicago, Los Angeles and Toronto to accomplish company's larger and more complex publications; served as a member of the company's Board of Directors; assisted in the negotiation sale of the company to Reed Elsevier, a $5 billion Anglo-Dutch global publishing business; assisted in the cloning of company's newsletter concept in London. During subsequent ownership change was reassigned to lead Creative Services with full responsibility for over 100 researchers, writers, designers, graphic specialists, and production/traffic personnel.

 

Qualifications:
Accredited Executive Associate of the Institute for Independent Business

Industry Sectors worked in:
Publishing, Printing, Advertising, Marketing

 

 

A Creative, analytical problem solver that enjoys working with people, ideas, and systems to help businesses and organizations achieve their dreams.

Chairperson and Board Member for several Non-profit organizations specializing in faith based inititatives.

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